Tata Motors commemorates a significant EV production milestone in India.
Tata Motors’ electric vehicle lineup in India helped the company reach the 50,000-unit production mark. The automaker currently offers four electric vehicles (EVs) on the market: the Nexon EV, Tigor EV, fleet-only XPres-T EV, and the recently introduced Tiago EV.
The company sold 15,518 units of all of its electric vehicles in the first half of FY2023 (April-September 2022), giving it a commanding 85.53% market share. Consequently, there are 2,586 units in a month on average. The company sold 19,105 units in total in FY2022; in the first half of FY2023, that number has already been reached.
Tata’s success in the EV market can also be attributed to the absence of competitors at this price point in addition to its early competitive advantage. Tata is currently the only automaker whose entire line of EVs are priced under 20 lakh. The MG ZS EV, which comes next, starts at a price of 22.58 lakh (ex-showroom). The company’s broad and varied offering of products is another factor in its success. The Tiago EV was just introduced by the automaker, and at ₹8.49 lakh, it is currently one of India’s most reasonably priced EVs for sale. The Tiago EV is the final model in Tata’s first phase of electrified models, which consisted of quick and inexpensive conversions of pre-existing ICE platforms to electric vehicles and the deliveries are expected to start in January 2023.
Tata Motors MD also said that the EV vertical has executed product development, manufacturing, sales and service infrastructure within “timelines that were unimaginable.”
“The EV journey has been the most satisfying for me personally and has given me renewed belief in the power of embracing tasks that seem difficult but are important transitions to be led for the future. We reached a milestone, but we’re only just getting started. India, it’s time to evolve to electric,” Chandra said while signing off.
Tata Motors will be releasing more electric vehicles in the future based on its Gen-2 architecture, which will use ICE platforms that are already in use but have undergone significant modification to accommodate electric vehicles. Eventually, Tata will produce all-electric cars with a skateboard architecture.
The adoption of electric vehicles has increased recently, but this is not strange considering the continuously rising costs of conventional fuels. Even though the electric vehicle (EV) market is still in its early stages, Tata Motors continued to roll out its 50,000th EV in India from its facility in Pune. According to the company, a supportive policy environment, recommendations from current customers, useful product options, improved ride and handling, and enticing cost of ownership all contributed to the achievement of this feat ahead of schedule. Which demonstrates that consumers are now prepared to accept electric vehicles, and we are thrilled to see the change from early adopters to EVs now becoming a popular choice for Indian consumers. Making their way through 50,000 EVs and counting!
