Energizing India News, 28 Sep 21′
Tata Motors has reached a new milestone by enrolling its 10,000th electric vehicle customer, making it the first and only carmaker in India to do so. Early adopters have driven the first 10,000 electric vehicles, which, according to Tata Motors, will pave the path for EVs to become mainstream. Tata Motors presently sells the Nexon EV and Tigor EV to private customers, while the Xpress T is sold to fleet owners.
With over 70% market share (YTD FY22), Tata Motors has crossed the 1,000-unit volume in August’21, again a first for the industry. All these 1,000 units belong to Nexon EV, which has now become the highest-selling electric car in India in record time. By launching Tigor EV as their second PV offering in the EV space in September, Tata is aiming to further elevate the sales.
Tata Motors is driving this shift of green mobility with the help of other Tata Group companies including Tata Power, Tata Chemicals, Tata Autocomp, Tata Motors Finance, and Croma through an expansive e-mobility ecosystem – the Tata UniEVerse.
While Tata Chemical is working on high-density battery packs enabling 300+ km electric range in both the Tata cars, Tata Power is ramping up the charging infrastructure with 700 plus installations in 120 cities across India. As per Vivek Srivasta, Head – Marketing PVBU, Tata Motors, these chargers are installed on high-density traffic routes to enable long-distance journeys across India.
Both the Tata cars are powered by in-house Ziptron technology which is at the heart of the company’s passenger EV line-up. While Tata Motors launched the Nexon EV in January 2020, the new Tigor EV was launched this month only and comes with a GNCAP 4-star rating for adult and child occupant protection. It has an ARAI-certified range of 306 km (under standard testing conditions).
On achieving the 10K rollout milestone, Shailesh Chandra, President, Passenger Vehicle Business Unit, Tata Motors said, “The achievement of 10,000 EVs on road is a strong testament to how our innovative electric vehicles are resonating well with customers. We are proud to have lived up to the high expectations of the early EV adopters and are thankful to them for their continued trust in the brand. These customers have laid a strong foundation for EV ownership to further expand and have created a path for other prospective buyers to follow.”
Tata Nexon EV has achieved a landmark by onboarding its 10,000th customer, as well as building a solid foundation for future EV growth in India. In an expansive e-mobility ecosystem, consumers are driving this shift toward green mobility with the aid of other group companies. The speedy switch to a greener future is mediated by government policies, incentives, rules and regulations, and all the efforts aboard. In addition, Tata Power’s expansion of e-charging infrastructure is a step forward in E-mobility due to its commitment to sustainability and modernization.
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“The achievement of 10,000 EVs on road is a strong testament to how our innovative electric vehicles are resonating well with customers.“
– Shailesh Chandra, Tata Motors